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Thursday, 15 May, 2008

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Consumer Behavior and Marketing: The Psychology of Consumers

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Provides an overview of topics in consumer psychology from a marketing point of view.

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Title: The Psychology of Consumers: Consumer Behavior and Marketing
Description:

The psychology of consumer behavior and marketing. Included are such topics as perception, emotion, decision making, culture, information processing, demographics, new product adoption, social influe

Category: Research - Product - Market - Decision - Making - Diffusion - Life - Cycle - Consumer - Behavior - Segmentation - Lifestyle - Attitudes


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