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Consumer behavior and demographic research tool powered by PersonicX and MicroBuild: This website has been designed primarily for use by the academic community and media professionals as a research tool to conduct market segmentation research using Acxiom’s PersonicX® segmentation suite.
PersonicX® is a household-level segmentation and visualization system that clusters U.S. households into one of 70 segments within 21 life stage groups based on specific consumer behavior and demographic characteristics.
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Consumer behavior and demographic research tool powered by PersonicX and MicroBuild |
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This site provides quick and easy access to information for the U.S. population, and consumer demographic characteristics. The data (provided by Acxiom & Gadberry Group) is a powerful asset to enrich the understanding of where and how Americans live. |
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Research
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Consumer
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American Demographics
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