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Olson Zaltman Associates

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A research and consulting firm which uses the Zaltman Metaphor Elicitation Technique (ZMET) to reveal the consumers' subconscious motivation.

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Title: Olson Zaltman Associates Home ­ (ZMET) Zaltman Metaphor Elicitation Technique
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ZMET is used by Olson Zaltman Associates to delve deeply into the Minds of Consumers. Zaltman Metaphor Elicitation Technique.
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